challenge
The sensor and AI solution from sensXPERT was about to launch: the first well-known pilot customers were in onboarding, and a potential of 14,000 targets had already been identified. The team now needed clear positioning, a GTM roadmap, and scalable sales readiness.
Procedure
- Sharpened positioning, USP, and value story for buying centers.
- Evaluated 9 customer interviews plus further talks and validated needs.
- Built the GTM roadmap, customer journey, and operating model.
- Developed a lead gen plan, sales funnel, KPI logic, and community strategy.
results
A clear launch foundation for the September push: prioritized target segments, an automotive lead gen approach with 200+ target companies, sales enablement, a KPI framework, and a community strategy. The team was “ready for sales” and empowered to scale growth systematically.
Enable2Grow—the name lives up to its promise. Thank you, Stefanie and the team, for your support in empowering us to grow."
Cornelia Bayer
Managing Director sensXPERT