Expansion of
SHAA
Qualitative market validation for MediaTech innovation
challenge
How attractive is Germany as a target market for SHAA in terms of competition, market maturity, market size, purchasing structures, and operational implementation with regard to establishing sustainable business?
Procedure
Phase 1:
Determining general interest and potential leads for SHAA
Phase 2:
Compiling a customized product presentation for target customers
Phase 3:
Conducting interviews with key players to determine their openness and the barriers to market entry
Phase 4:
Deriving key insights and recommendations for SHAA
results
- Market appeal proven
- General interest confirmed
- Understanding of the relevant ecosystem and specific German preferences sharpened
- Concrete recommendations for action developed for the next steps leading up to market entry
With a very clear and strategic analysis, enable2grow gave us a good understanding of the German market and its attractiveness for SHAA, and showed us concrete options."
Luca Sepe
CEO & Founder, Shaa S.r.l.