Skip to main content

Expansion of

SHAA

Qualitative market validation for MediaTech innovation

challenge

How attractive is Germany as a target market for SHAA in terms of competition, market maturity, market size, purchasing structures, and operational implementation with regard to establishing sustainable business?

Procedure

Phase 1:
Determining general interest and potential leads for SHAA

Phase 2:
Compiling a customized product presentation for target customers

Phase 3:
Conducting interviews with key players to determine their openness and the barriers to market entry

Phase 4:
Deriving key insights and recommendations for SHAA

results

  • Market appeal proven
  • General interest confirmed
  • Understanding of the relevant ecosystem and specific German preferences sharpened
  • Concrete recommendations for action developed for the next steps leading up to market entry
With a very clear and strategic analysis, enable2grow gave us a good understanding of the German market and its attractiveness for SHAA, and showed us concrete options."

Luca Sepe

CEO & Founder, Shaa S.r.l.