challenge
In order to optimally tailor the product range to the customer, consistent brand management is required. The following questions must be answered:
- How can vision and strategy be developed in a congruent manner?
- How can a strong brand image be developed on this basis?
- How can the product range be streamlined and the brand profile adapted?
- How can product development be supported through optimal organization of management structures?
Procedure
- Repositioning of the brand, including vision, mission, brand essence
- Focusing the product range
- Reorganization of management structures
- Communication of the restructuring
- Interim management
results
- Clear brand profile internally and externally
- Less complexity through a reduced product range
- Greater efficiency and lower costs through optimized structures/processes in line with vision, strategy, and brand
With enable2grow’s support, we have refocused our efforts and realigned our brand."
Christian Schnagl
CEO, posterXXL AG