challenge
What does a sustainable online camping business look like that combines both ADAC standards and startup speed?
How do we build a digital corporate venture to market maturity in 12 months?
Procedure
- End-to-end support for the establishment of a corporate venture
- Building and recruiting the entire C-level team
- Development of the PiNCAMP brand identity
- Operational support for the technical platform implementation with intuitive booking function
- Strategic roadmap for market launch
results
Successful market launch of PiNCAMP as Germany's leading camping platform confirmed by winning the "Sprungbrett 2019" travel startup competition. Sustainable growth and market positioning as Germany's leading camping platform.
PiNCAMP has now established itself as Germany's #1 camping platform with over 5,500 campsites inspected annually across Europe.
PiNCAMP is ADAC SE’s first corporate start-up. Within just 12 months, the team was assembled, the brand developed, and the camping platform technically implemented in-house. Strategic preparatory work and operational support from enable2grow were essential for meeting the tight schedule."
Uwe Frers
GF ADAC Camping GmbH, CEO PinCamp