HR New Media GmbH

Client: HR New Media

Under its URL 100jobboersen.de, HR New Media GmbH offers a service for businesses from all industries, enabling them to place targeted job ads on a variety of different employment websites.

Our task

Strategic realignment in online recruiting market

Process flow

Challenge

In order to open up new market potential, it is necessary to achieve a clear position within the market and to develop a detailed strategy

Status Quo: Point of view?

Competitive environment?

Market structure?

Positioning and product design in terms of our target group?

Strategy and implementation plan?

Process

  1. As-is analysis of the company (incl. ABC analysis) and of the market/competition (incl. extensive quantitative evaluation of growth potential and trend forecasts), SWOT analysis, validation
  2. Development of concrete strategic options, incl. positioning and definition of target groups within the market, design of product offering, brand alignment and recommendations for the implementation of the necessary structures and processes
  3. Creation of a detailed implementation plan (investment case)

Result

Clear positioning and strategy along

Development of new business segments, incl. business model design and investment case presentation

Enabler Team

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