Client: HR New Media GmbH
Our task
Strategic realignment in online recruiting market
Process flow
Case study HR New Media GmbH
Challenge
In order to open up new market potential, it is necessary to achieve a clear position within the market and to develop a detailed strategy
Status Quo: Point of view?
Competitive environment?
Market structure?
Positioning and product design in terms of our target group?
Strategy and implementation plan?
Process
- As-is analysis of the company (incl. ABC analysis) and of the market/competition (incl. extensive quantitative evaluation of growth potential and trend forecasts), SWOT analysis, validation
- Development of concrete strategic options, incl. positioning and definition of target groups within the market, design of product offering, brand alignment and recommendations for the implementation of the necessary structures and processes
- Creation of a detailed implementation plan (investment case)
Result
Clear positioning and strategy along
Development of new business segments, incl. business model design and investment case presentation
Enabler Team
Nils Böffel