Freelance Consulting & Business Coaching
Anna Michel Consulting & scaleup.de
2013 – 2018
Founder & CEO Fast Forward Imaging
2007 – 2013
Founder of multiple digital startups
e.g. facesofdesign.com, muscon.org, Berlin
2005 – 2007
Egana Goldpfeil Group
Product Management JOOP! Jewellery, Offenbach am Main & Hong Kong
2004 – 2005
Product Management Writing Instruments, Hamburg
2003 – 2004
MA Design Management & Branding
Brunel University, London
1999 – 2003
HAWK Polytechnic, Hildesheim
Thanks to a wealth of different experiences, Anna Michel is a contemporary generalist with a broad range of skills relevant to today’s organisations and markets. Her cross-diciplinary background in design, design management and branding in combination with industry experience in the lifestyle and fashion industry as well as more than ten years as an entrepreneur in the Berlin tech and startup scene make Anna Michel an asset to any project. She always strives for a healthy balance between strategic vision and pragmatic solutions and is, due to her experience as a serial tech founder, a specialist for agile methodologies and digital business models.
Having worked as a Product Manager in the luxury goods industry in Germany and Hong Kong, Anna embarked on her entrepreneurial journey in Berlin in 2007. In the following ten years, she founded a total of six companies, selling a couple of them in small-scale exits. Since wrapping up her latest venture in 2018, she has become increasingly involved in consulting and business coaching.
Anna’s technical expertise lies mainly in the areas of visual technologies, Augmented and Virtual Reality; one of her focus topics is digital brand experience. As a certified scale-up coach, she is also a specialist for agile growth methodologies and digital transformation strategies.
Scheme of focus: Digital Business Models, Digital Transformation, Scaling, Brand Management, Design Thinking
Customer experience: Volkswagen Nutzfahrzeuge, Panorama Berlin, Commerzbank OpenSpace