Skip to main content

Barbara Tobiesen

Scaling expert for digital growth

My Mission & Passion

“My goal is to help companies scale their digital growth in a sustainable way. Working together as equals, I develop customer-centric strategies and translate them into efficient processes and frameworks that deliver measurable long-term success.

I love it when digital strategies don’t just exist on paper, but deliver real results when implemented. In my private life, I find balance in activities that nourish my mind and body – books, learning languages & cooking (preferably according to Ottolenghi), wine, yoga, tennis, and cycling. Spending time on the beach in Hornbæk with my German-Danish family is pure inspiration for me.”

Experiences

Focus industries: E-commerce, beauty & nutrition, hardware goods, education & EdTech;

Digital growth strategies & growth hacking; marketing & sales automation; AI for growth scaling, customer journey mapping & UX optimization, data-driven methods & lean startup approaches

Skills & Tools

Project & program management expert, strong communication skills & hands-on mentality, combination of creativity and analytical structure;

Career Pin Points

Digital Strategy & Growth @ enable2grow, E-Commerce & Customer Growth leader@ Amazon, Digitale Skalisierungsstrategien, Optimierung von Sales & Marketing, Automatsisierung & AI Potenziale @ Selbstständig (KMU), Transformation & Corporate Developement@ Hubert Burda Media; Studium Medienmanagement @Hochschule St. Gallen (HSG) & IJK Hannover