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Barbara Tobiesen

Scaling Expert for Digital Growth

My Mission & Passion

“My goal is to help companies scale their digital growth in a sustainable way. Working together as equals, I develop customer-centric strategies and translate them into efficient processes and frameworks that deliver measurable results over the long term.

I am thrilled when digital strategies don’t just exist on paper but deliver real results when implemented. In my personal life, I find balance through activities that nourish both mind and body—reading, learning languages, and cooking (preferably following Ottolenghi’s recipes), wine, yoga, tennis, and cycling. Spending time on the beach in Hornbæk with my German-Danish family is pure inspiration for me.”

Experiences

Focus Industries: E-commerce, Beauty & Nutrition, Hardware Goods, Education & EdTech; 

Digital Growth Strategies & Growth Hacking; Marketing & Sales Automation; AI for Growth Scaling, Customer Journey Mapping & UX Optimization, Data-Driven Methods & Lean Startup Approaches

Skills & Tools

Project & Program Management Expert, strong communication skills & a hands-on approach, combining creativity with analytical structure;

Career Pin Points

Digital Strategy & Growth @ enable2grow; E-Commerce & Customer Growth Leader @ Amazon; Digital scaling strategies, sales & marketing optimization, automation & AI potential @ Self-employed (SME); Transformation & Corporate Development @ Hubert Burda Media; Studied Media Management @ University of St. Gallen (HSG) & IJK Hannover