My Mission & Passion
“I’m passionate about helping companies clearly define and effectively communicate their brand identity! With the empathetic, fresh perspective of the younger generation, I guide transformation processes and ensure that products and companies are understood and successfully positioned—always with a focus on impact, relevance, and a genuine connection to the target audience.
Otherwise, you’ll often find me outside my comfort zone, pushing my limits: My home turf is running, but you’ll also find me surfing, practicing martial arts, dancing, and horseback riding.
Experiences
Key Areas: Consumer Goods, Brand Positioning, Corporate Brands, Strategic Marketing, Partnerships & Collaborations, Personal Branding, Sustainable Business, Communication
Skills & Tools
Strategic thinking, foresight, "out-of-the-box" thinking, a structured approach, strategic and operational marketing
Career Pin Points
Founder of AZ Brand Consulting, Licensing Manager at IMG, Brand Communication and Brand Partnerships at Schleich, Marketing at BMW, Sponsorship at Allianz
