My Mission & Passion
“I am passionate about helping companies clearly define and effectively communicate their brand identity! With an empathetic, fresh perspective from the younger generation, I accompany transformation processes and ensure that products and companies are understood and successfully positioned, always with a focus on impact, relevance, and genuine connection to the target audience.
Otherwise, you’ll often find me outside my comfort zone, testing my limits: My home turf is running, but you’ll also find me surfing, doing martial arts, dancing, and horseback riding.
Experiences
Focus industry: consumer goods, brand positioning, corporate brands, strategic marketing, partnerships and collaborations, personal branding, sustainable business, communication
Skills & Tools
Strategic thinking, vision, out-of-the-box thinking, structured approach, strategic and operational marketing
Career Pin Points
Founder of AZ Brand Consulting, Licensing Manager @IMG, Brand Communication, Brand Partnerships @schleich, Marketing @BMW, Sponsoring @Allianz
